If you’re a budding entrepreneur who is looking to start their own ecommerce store in 2018, we’ve got good news for you – there are many great products that you can sell online.

However, deciding on the products which will bring your store success is no easy task, and it’s easy to feel overwhelmed during the selection process.

This is especially true if you’re running your business with the dropshipping business model, as you won’t need to worry about managing physical inventory, and you can easily add or remove products from your store with just a few clicks.

Our advice? Find products which make your store stand out from the crowd.

But, how do you find those products?

Make no mistakes, finding a winning product is not easy, but we’re here to help. We’ve created this article to show you our list of the top 10 popular products to sell online in 2018.

We’ve used research from a multitude of sources, and our own ecommerce experience to curate this list, and you can use it as inspiration for your own inventory, or emulate it directly – whichever makes the most sense for your business.

In this article we’ll also cover dropshipping as a business model, and give you some marketing advice that’ll help you to drive traffic to your store if you decide to sell similar products.

There’s a lot to cover, so let’s get started!

What is Dropshipping and Why Should You Dropship?

At this point, you might be asking: “what is dropshipping?”

In short, it’s a business model that you can use to run your online store without ever managing any inventory.

This makes it quite different from a traditional ecommerce store.

The typical process for selling products online will first involve you sourcing your inventory, then you’ll need to figure out where you’ll store your products, and then you’ll need to take care of the shipping and handling yourself when you receive an order.

However, if you decide to run your business using the dropshipping business model, you’ll never need to worry about that side of running a business.

Instead, you’ll only need to add products to your online store, and when you receive an order from a customer, your supplier will then ship the said product directly from their warehouse to your customer’s door.

Also, you can change your inventory whenever you want. If you want to add new products or remove underperforming ones, you can do so with just a few clicks. This allows you to experiment with your inventory until you land on a list of products which your audience will love.

Unlike a traditional ecommerce store, you’ll never need to worry about purchasing products in bulk, which might not even sell. You can also run your dropshipping business from anywhere in the world – all you need is an internet connection and a computer.

If you’re interested in learning more about the dropshipping business model, check out our in-depth Aliexpress dropshipping guide – we cover this topic in much more detail. You can also read our FAQs too.

Choosing Unique Dropshipping Products to Sell

Now that we’ve explained how dropshipping works as a business model, it’s time to dive into our list of unique dropshipping products that are perfect to sell in 2018.

As we mentioned earlier, we curated this list using data from a variety of sources, and every product on this list fits our criteria for a popular product to dropship online.

Wondering what our criteria is? From our experience, we’ve found that a great dropshipping product is:

  • Hard to find elsewhere online
  • Hard to guess the price
  • Interesting and entices the buyer to click
  • Bought without much research
  • Not too expensive

Also, we recommend using Facebook advertising to promote these products, which is why we’ve included some advice on targeting to give you that extra boost towards success.

And one last thing before we get started with our list – the suppliers that you choose are important. 

After all, the greatest product in the world can do nothing for your business if your supplier lets you down.

Okay, now that we’ve covered that, let’s kick off our list!

Moon Lamps

Moon lamps kick off our list of unique dropshipping products, and with good reason too – they’re sure to make your store stand out from the crowd.

Finding unique products, like moon lamps, is essential if you’re looking to break into the homeware niche, as there are already plenty of established brands which your audience are familiar with.

However, that doesn’t mean that it’s impossible.

If you can offer your audience popular products which are appealing, that they haven’t already seen before, they’ll be sure to consider purchasing those products from your store. After all, they won’t know where else to purchase them from.

This is exactly why moon lamps made our list of unique dropshipping products to sell in 2018 – they’re relatively unknown right now, but we expect them to explode in popularity in the future.

Targeting Tips:

World Map Watches

If you’ve read our blog in the past, you may have noticed that we’ve already mentioned watches in our list of the best dropshipping products to sell in fall, and we’re sure that this new variant will continue to excel.

Watches are a popular and classic product to sell online, and these world map watches offer a new, modern twist, making them a welcome addition to any ecommerce store selling fashion accessories.

They’re trendy, unisex, and it’s likely that your audience won’t have seen them before, making them a perfect product for dropshipping. 

Targeting Tips: 


Gold-Plated Flowers

The act of giving flowers to a loved one is a classic romantic gesture, and it’s a great way to show somebody how much you cherish them. But, unfortunately, those flowers will eventually wilt.

Instead of giving them a gift which has a relatively short lifetime, you could offer that special somebody a gift which will last – like a gold-plated flower. They’re perfect for Valentine’s day!

We’ve added these products to our list of unique dropshipping products to sell in 2018 as we’ve already seen numerous dropshipping merchants find great success by selling these sought-after popular products online.

We’re sure that you can also find success by adding them to your inventory list, and promoting them to your audience with some well-thought marketing campaigns.

Use the targeting advice below and get ahead of the game – these popular products could be a game changer for your store.

Targeting Tips:

Dog Water Bottles

Buyers who are passionate about their pets generally like to pamper them with new, interesting products. This notion makes them an extremely valuable audience for ecommerce entrepreneurs, just like you.

However, savvy entrepreneurs have already figured out the value in pet owners, so it can be quite difficult to break into the pet industry, unless you have a unique product that your audience hasn’t seen before.

With this in mind, we’ve added specialized dog water bottles to our list of unique dropshipping products to sell in 2018. These products are a great idea for dog walkers throughout the year, and they’re also relatively unknown in the pet industry, making them perfect for dropshippers.

We’re sure that you can succeed by selling these popular products if you can pair them with some clever, data-driven marketing campaigns.

Targeting Tips:

Elephant Pillows

If you’re an entrepreneur who is looking to bolster their inventory with products that are perfect for children, we highly recommend elephant pillows. These unique products are perfect for dropshippers – they have a fairly low price point, they’re hard to find elsewhere, and they’re often bought without much research done prior.

However, the thing that stands out most with these products is their margins, and the ability to generate a large sum of profit for every sale that you make.

As these products are relatively cheap to source, you can mark them up considerably when you’re adding them to your store. This also means that you’ll be able to generate more money which you can reinvest into marketing campaigns for your products.

Targeting Tips:

Multifunctional Water Bottles

You may have noticed that we’ve already included one specialized water bottle on our list of unique dropshipping products to sell in 2018, but we’ve got another great product that we’re sure dropshippers can find success with.

So, why did we add another type of water bottle to our list?

We’ve seen many merchants sell multifunctional water bottles recently, just like the one shown about, which has a built-in compartment for pills or supplements.

These products are relatively cheap to source, light (which makes them suitable for ePacket delivery), and they have a very specific audience, which makes them great for targeting marketing campaigns.

Don’t forget to check our targeting advice for Facebook adverts below!

Targeting Tips:

Animal Rings

Generally, jewelry and women’s accessories are popular products to sell online for dropshippers.

However, it’s a fiercely competitive market to try and break into, so it’s essential that you’re armed with unique products for your store.

This is exactly why we’ve added these animal rings to our list of unique dropshipping products to sell in 2018.

These adorable rings are perfect for dropshippers who are looking for products that will help them to stand out from the crowd. They’re relatively cheap to source, and they’re often bought without too much research from your customers.

To take a step to the next level, we recommend creating bundles with these products, and offering a discount to your customers when they buy multiple rings – this will help you to generate more revenue overall, which you can then reinvest into drawing in more customers.

Targeting Tips:

Puzzle Mugs

These products are brand new, and we’ve already noticed that the few entrepreneurs who have added them to their store are finding success.

But, why do we think these products are so great?

Puzzle mugs offer a niche alternative to a product which is already present in the homes and offices are buyers everywhere. As such, entrepreneurs like yourself can target your marketing campaigns to your audience with laser precision.

Remember – it’s all about putting the right product in front of the right people.

Targeting Tips:

Choker Necklaces

Choker necklaces have been a hot product for dropshippers for a while now, and we’re certain that their popularity will continue in 2018.

If you’re interested in getting started with a dropshipping store that sells women’s fashion products, or you’re looking to bolster your existing inventory, these products will be one of the best to sell for the next year.

They’re available in a wide range of styles, materials, and colors, so you’re certain to find products that will match your brand’s style. 

Targeting Tips:

Arrow Bracelets

Last on our list of the best unique drop shipping products for 2018 are these minimalist arrow bracelets.

Jewelry can certainly be a difficult niche to tackle. However, we’re sure that you can succeed if you sell products which fit this minimalist style. We’ve seen these products grow in popularity over the past few years, and they show no sign of slowing down. 

These bracelets are sleek, stylish, and made from premium materials, making them a must-have gift for women of all backgrounds, and a perfect product for your ecommerce store.

Targeting Tips:

Start Your Dropshipping Business With Shopify

So, those are our picks for the top unique dropshipping products to sell in 2018 – hopefully you’re already buzzing with ideas for products that you can add to your store.

If you’re interested in starting your own drosphipping store and selling some of the popular products online that we’ve mentioned in this article, your first step is to create a Shopify account. Shopify is one of the most popular ecommerce platforms in the world, and it’s already trusted by entrepreneurs all over the world.

Once you’ve setup your Shopify account, download and install a dropshipping app from Shopify’s app store, and you’ll be able to start selling today.

For more information, check out our guide which will show you exactly how you can launch your own dropshipping store in less than 30 minutes.

Start selling online now with Shopify

Start your free trial

Want to Learn More?

Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!